Apple iPhone has taken the world by storm, sweeping the market in a few years. Today, not a person on the planet, at least not heard of the iPhone. Apple courted people with features of the iPhone user interface very intuitive and a series of dependence. Meanwhile, Google is looking to introduce its own party iPhone – Android. Like everything that comes from Google, Android has acquired soon after his, but Google has waited a little ‘too long?

Apple iPhone is a huge fan following with its App Store has more than 100,000 applications. Apple controls the distribution of iPhone applications via a centralized online hub that each manufacturer must pass through application to publish their products to the public. Apple requires that all applications submitted to its App Store to follow a rigid set of rules that prohibit adult content and images of Apple. Google App Store called Android Market, which, in short, uses a similar workflow. Compared to the App Store, however, the market rules are rather lax of Android, which allows all types of applications to be submitted.

Google is no stranger to fame. But is the name of Google Android itself sufficient to push the top of the list of consumers? Despite the notoriety, the entrance of the giant in the Smartphone market is a risky business, why the company has tried a similar approach before. Unlike the iPhone, which is marked with the current lowercase “i”, the name of Android not carry the name of its host? Because of this separation, it may take time before there is widespread recognition of Android as a family member of Google. This time will be a real test for the ability of Android in order to survive.

One advantage Google has over Apple is its access to channels of mass marketing that Apple cannot compete. Today, Google not only controls the majority of Internet searches, but also the most powerful advertising on the line, called AdWords, which is accessible by millions of Internet users every day. Unlock the marketing machine space Smartphone can do much to promote the Android platform to consumers and the mobile operator.

Selection of an Android device can be a laborious task. It is sold under the names of manufacturers and many through several wireless carriers. Today, Android applications are not as popular as the applications offered by the iPhone, bulk of their struggle to achieve a decent number of downloads. Implemented using open source technology, Android applications are usability and user interface expert in iPhone applications. On the positive side, the Android operating system allows multi-tasking – running multiple applications simultaneously. You can quickly switch between your favorite applications without the need Android to stop one of them. The lack of multitasking on the iPhone has always been a sore point for its users.

Android is an open source project has its advantages. It can run on many different models of phones and work with many wireless carriers. The Android application framework itself can be easily customized by a developer to meet a specific purpose. However, the software engine for the iPhone is strictly the property, limiting its ability to function in a single device phone – the iPhone. The latter is currently only available via AT & T and is sold by Apple through its network of suppliers to sell.

Android pre-built hosted applications and services Google offers for years, like Google Voice, Gmail, Google Docs and Google Wave. Google has seamlessly integrated the majority of these services in the Android operating system, so they require fewer resources to operate and act like their counterparts in the browser.

Android will survive in the market focused on the iPhone or be dismissed as a failed experiment from Google? At this point, the former is probably closer to the latter’s reply. Google has invested heavily in Android for its crucial role as a gateway to multi-billion dollars. The coming years will be difficult for Android. It will compete with already established a brand that has revolutionized the way people work Smartphone. Google has all the heavy equipment to fight this battle, but it will take more in order to compete with well-developed infrastructure of the Apple iPhone? Whatever the outcome, the battle between Android and iPhone will certainly transform the Smartphone market as we know.